In September 2013, Norwegian comedy duo Ylvis unleashed "What Does the Fox Say?" onto an unsuspecting internet, creating what would become one of the decade's most unexpected viral phenomena. The song was never meant to succeed. It was crafted as a deliberate "anti-hit" to promote the new season of their Norwegian television program "I kveld med YLVIS," with the duo planning to use its failure as comedic material. The concept itself seemed destined for obscurity: a song that starts with simple a

10K reactions · 274 shares |  The “What Does the Fox Say?” video...