Tim Blanks’ Top Fashion Shows of All-Time: Alexander McQueen Spring/Summer 1998
Tim Blanks’ Top Fashion Shows of All-Time: Alexander McQueen Spring/Summer 1998
Jul 30, 2020
businessoffashion.com
In 1998, Alexander McQueen - already known for pushing fashion into visceral performance - staged one of the most unforgettable shows in runway history. Originally titled The Golden Shower but renamed Untitled after sponsor pushback, the Spring/Summer '98 presentation transformed a derelict London bus depot into a dramatic stage. Models walked above water-filled tanks under flashing lights while thunder and rain suddenly poured from above, drenching garments and makeup alike, turning pristine fa
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In 1998, Alexander McQueen - already known for pushing fashion into visceral performance - staged one of the most unforgettable shows in runway history. Originally titled The Golden Shower but renamed Untitled after sponsor pushback, the Spring/Summer '98 presentation transformed a derelict London bus depot into a dramatic stage. Models walked above water-filled tanks under flashing lights while thunder and rain suddenly poured from above, drenching garments and makeup alike, turning pristine fa
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