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This is the WORST MISTAKE in PEPSI history 😬❌
En 1992, a Pepsi se le ocurrió una gran idea para ganarle terreno a Coca-Cola en Filipinas: realizar un concurso prometiendo hacer millonaria a una persona afortunada. El concurso fue lanzado con una agresiva estrategia de expectativa que impulsó las ventas de los productos de Pepsi casi un 40% gracias a que, antes de entregar el premio mayor ...
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