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How Did Ulta Become America’s Biggest Beauty Store?

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How Did Ulta Become America’s Biggest Beauty Store?

Ulta Beauty is the #1 beauty retailer in the U.S. with nearly 1,500 stores nationwide. But how did they get here? In this short video, we break down Ulta's rise from its 1990 launch as Ulta3 to becoming a powerhouse in beauty retail. From their iconic 1990s rebrand and private label expansion to sustainability efforts like their 2021 Loop ...

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