The Polar Bear Plunge at Bradford Beach on Lake Michigan in Milwaukee is a New Year's Day tradition. The 2019 edition on Tuesday drew hundreds to the lakefront. | Milwaukee Journal Sentinel
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The Polar Bear Plunge - helping shake Milwaukee’s New Year’s Eve hangovers since at least 1916. Every year on New Year’s Day at noon, hundreds of Milwaukee’s bravest take to the shores of Lake Michigan to reset. Ice baths are still in right? And if you’re doing it right you’re swinging by my friends at @hotspellsauna right down the way to warm up afterwards. Stay warm Milwaukee! 🥶 | Nate Vomhof Media
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