Mattel doesn't need 'Barbie'-like returns for all its films: CEO at Cannes 2024
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Mattel doesn't need 'Barbie'-like returns for all its films: CEO at Cannes 2024
Mattel is still riding high following the success of Barbie. However, the toy company has 16 movies in development, with properties such as Masters of the Universe and Hot Wheels having projects in the works. It's part of the reason why Mattel Chairman and CEO Ynon Kreiz was named Cannes Lions International Festival of Creativity's ...
Jun 20, 2024
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