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Campaign for Creativity | Campaign US
In-depth global advertising and marketing content from Campaign US, UK, Asia-Pacific and more.
Latest US and international work and advertising campaigns
Jul 12, 2023 · Apple "Battery for miles" (in-house) Apple is demonstrating the long battery life of its iPhone 14 Plus with a comedic film that depicts a farmer transporting a giant pumpkin down a very long road - at a very slow speed.
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Almost half of marketers plan creative or media agency review in …
3 days ago · The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their creative or media partners, research by Campaign has shown. In the global survey, 78% of senior marketers said they expected to carry out a review in the next year; only 22% said ...
Read the latest advertising industry news | Campaign US
With Amazon Prime having joined the pack of ad-tier streamers, marketers from across the globe explain to Campaign how far video on demand will shake up their strategy in the next year — and where it needs to improve.
Advertising news and opinion from international thought leaders ...
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Find out more | Campaign US
Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative ...
Features - Campaign US
In-depth features exploring the U.S. and global advertising industry, from Campaign US.
Video - Campaign US
Watch video shorts and features covering and exploring the advertising industry from Campaign US.