The day after parting ways with Under Armour to become one of the biggest sneaker free agents ever, NBA superstar Stephen ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Michigan flaunts global Jumpman prestige while Maryland champions homegrown Under Armour, igniting a fierce brand battle in ...

The Stephen Curry sneaker tour continued on Friday night with another awesome pair when he rolled up for the Golden State ...

Under Armour has signed one of the National Hockey League's top defensemen as the Baltimore-based apparel company navigates a ...

Steph Curry is officially a sneaker free agent after parting ways with Under Armour last week. Since then, he’s been seen ...

After the end of his sneaker deal with Under Armour, Golden State Warriors star Stephen Curry appears to be enjoying his ...

Florida football LB Aaron Chiles lined up as a lead blocker on offense in the red zone, helping power RB Jadan Baugh in for a ...

The new sneaker free agent paid homage to Shaquille O'Neal and Penny Hardaway with his shoes during the Warriors stop in ...

Steph Curry should’ve broken up with Under Armour a long time ago, says Sonny Vaccaro, the sneaker industry icon who once ...

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

Enter the Under Armour Charged Assert 10 men's running shoes. They're getting rave reviews for their comfort and versatility.