Sony has entered the chat! OK, for starters: Amazon's big red sign says it's 33% off but per our trackers, the TV usually sits at $1298. With a discount dropping it to $998, you'll score $300 off which is really a 23% discount.

Though actual Black Friday has passed on the calendar, Cyber Monday is here, and almost all of the best Black Friday TV deals are still live. The list below will be refreshed throughout Cyber Monday, complete with a head's up when deals sell out — or when surprise new Cyber Week deals drop.

Whether you're on a budget and want the biggest TV you can get, or you're willing to pay more for the best quality and features while still getting a good price, there's a deal here for everyone.