Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, ...

The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.

Rishabh Parakh, Director of SVA Media & Consultancy, shared, “We are proud to associate with CREDAI Chhattisgarh once again.

The visuals, which have quickly captured the public's attention, feature vibrant green and white lights that animate into key ...

The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.

In collaboration with OAP, Godrej Properties chose a distinctive and culturally resonant approach to announce its arrival in Indore. Together, they conceptualized and executed a groundbreaking visual ...

The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising ...

On one side, Kalyan Jewellers presents a bold red creative featuring brand ambassador Amitabh Bachchan holding a gift card.

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners ...

Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, ...

Apple has launched a powerful new out-of-home (OOH) campaign that strategically leverages premium sites across South Bombay ...