Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

It had been reported last week that the government was considering introducing a total ban on alcohol advertising in the UK, ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.

Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

The IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

CMO, Vile moved into the newly created chief brand officer role in May 2024 following a restructure of the company’s ...

Ribena has refreshed its identity and launched a new brand campaign, aimed at encouraging shoppers to “rediscover” the brand.