Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. The annual report was based on data from a survey conducted between May ...

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend ...

What can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords? A lot of terrible things, such as stolen customer and employee information, ...

Video moves us. No other medium can elicit an emotional response quite like video. It's no wonder brands and companies of all sizes are experimenting with video now more than ever. What matters for ...

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

Some marketers would tell you that salespeople are babies who need structure and boundaries, and can't be trusted with the nuances of storytelling. As a marketer and former sales representative, I ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...