As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

Campaign’s take: Coca-Cola India Foundation’s latest Refreshing Difference campaign could have easily gone the high-decibel route — celebrity narrators, aerial shots, emotive background scores.

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr ...

From AI beats to brand streets: FYI.AI’s big sync for Qualcomm Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite ...

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...