As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

Campaign’s take: Coca-Cola India Foundation’s latest Refreshing Difference campaign could have easily gone the high-decibel route — celebrity narrators, aerial shots, emotive background scores.

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr ...

From AI beats to brand streets: FYI.AI’s big sync for Qualcomm Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

Social media is no longer just a platform for sharing or promotion—it has become the primary lens through which people understand identity. Every comment, post, reel, or thread adds to a larger ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite ...