Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical companies, the world’s most established organisations rely on our marketing and ecommerce expertise. Econsultancy’s mix ...

If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of ...

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

This scorecard is designed to help score your organisation and teams against the criteria that are most important to digital culture. In Econsultancy’s 2021 report, Building a Digital Culture, author ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...