Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; T-Mobile led the Telco sector with TV investment up 34%, while Verizon shifted away from TV -37% SAN FRANCISCO, Aug. 07, ...

New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

Another week, another new Netflix title atop the Samba TV Wrap report streaming chart. It’s become old hat now: the streaming giant has held the No. 1 spot for eight straight weeks, with six different ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

If you're looking for something new to watch in August, Apple TV+ has you covered with some of the most interesting shows of ...

It's no surprise that a Netflix title tops the Samba TV Wrap report streaming chart again this week. After all, the biggest ...

SAN FRANCISCO —New data from Samba TV shows, as expected, that time spent streaming continues to grow at a rapid pace, growing year-over-year by 56% in the second half of 2024. Meanwhile, linear TV, ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...

Samba TV’s first-party dataset spans TV, digital, and social channels, enabling brands and agencies to measure performance based on real-world business outcomes from box office sales to brand ...

With the partnership, FreeWheel clients are now able to activate audiences that use Samba TV data from 38 million U.S. televisions, inclusive of upward of 1,000 prebuilt Samba TV audience segments.