Red Auerbach's coaching philosophy was simple: Only one statistic mattered. At the end of the game, he wanted the number next to his team to be greater than that next to his opponent.

Red Auerbach, the greatest coach in the history of the National Basketball Association, died last week. Auerbach led the Boston Celtics to nine NBA championships, including an amazing eight ...

In reality, Arnold “Red” Auerbach was a competitive over-achiever. The son of immigrants who expected no more out of life than the opportunity to be a hard-working school teacher and coach.

Bill Russell once doubted his offensive game so much that he considered quitting, until Red Auerbach reminded him of his true ...

Red knew this, so he made Cooz the focal point of his team. Bob delivered as he was a six-time NBA champion, a regular season MVP in 1957, and an eight-time assists leader from 1953 to 1960.

While Auerbach admired Bird for his uncompromising ability to motivate himself, "Larry Legend" once revealed that it was Red who had always been his greatest source of motivation.

Red Auerbach in March 1987. Auerbach, who coached the Boston Celtics to nine championships in the 1950s and 1960s, died Saturday, Oct. 28, 2006. He was 89.

Perhaps the biggest reason why is Arnold “Red” Auerbach, the Celtics' legendary cigar-smoking coach, general manager, and team president. As it turns out, the Celtics were bounced from the playoffs ...

Auerbach did it the old-fashioned way, outsmarting everyone. He didn’t have the first shot at any of his key players -- Russell, Bird, Havlicek, Cowens, Kevin McHale, Bob Cousy, et al.

Red Auerbach sits on the Boston Garden bench smoking a cigar after the Celtics took a commanding lead against the Los Angeles Lakers, securing Auerbach's 1000th NBA victory in Boston on Jan. 13, 1966.

RED, REDEFINEDDespite his tyrannical bearing, Auerbach was a great listener who wanted to hear from everyone. In 1974, with the Celtics facing a Game 7 against Kareem Abdul-Jabbar and the ...

Red Auerbach fired Knicks fan Gerald Brown as a Celtics ballboy because of a stray comment by Larry Bird. Brown and the Knicks would get the last laugh.