"I just want you to know this is the best flavor yet!" ...

Poppi’s branding for the new flavor seems to be aimed at the people who grew up loving Shirley Temples: “Now you’ve had a ...

Brand growth strategies in alcohol-free include sampling and trial, social media and celebrities. Winning brands will focus ...

Raising puppies comes with moments that test patience, both for owners and for older pets in the home. As such, learning how ...

What happened to Poppi after Shark Tank? The prebiotic soda brand skyrocketed in growth, faced marketing controversies, and ...

The activity points to a potential tie-up between Twister and PepsiCo-owned prebiotic soda brand Poppi. US brand Poppi was ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

CLEVELAND, Ohio – Functional beverages are changing the way Americans drink. They are replacing sugary sodas and alcohol, ...

Iced tea, Shirley Temples, apple juice—drink companies are offering high-fiber beverages beyond soda. Here’s what to look for ...

Pitt football entered another offseason as one of the teams that looks like it is negatively affected by the transfer portal.  It seems they have lost more talent than they added, and moves to land ...

Nothing ruins a Poppi quite like finding dark chunks at the bottom. Luckily, our research suggests the mystery sediment isn't as gross as it looks.