The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...

O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.

O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...