Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

Matt Rife is one of the most controversial names in standup comedy. The former Wild 'n Out cast member parlayed early success ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told him that they found the joke funny. Then he told the media outlet that not ...

Matt Rife is the new 'legal guardian' of the Annabelle doll. The comedian and his friend purchased, but do not legally own, ...

E.l.f. Cosmetics apologized for their campaign featuring Matt Rife after fans condemned the ad and questioned the brand's ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

Rife, 29, is best known for his comedy—but he's now burst onto the horror scene after becoming the guardian of the Annabelle ...

The comedian revealed Friday that he and YouTube star Elton Castee are now the proud new owners of the Monroe, Connecticut home and museum once operated by famed paranormal investigators Ed and ...