Oregon Ducks coach Dan Lanning beams with gratitude when he talks about Nike co-founder and Ducks donor Phil Knight. Yes, in part because of the financial impac ...

LeBron is still one of the most popular basketball stars in the world, which means these Nike shoes bearing his name at a 29% ...

LeBron James’ wife, Savannah James, was a fashion standout in her own right, consistently showcasing her unique personal ...

Savannah James delivered an ultra cute and casual look in a $180 hockey jersey, and we're jetting off to get the style ...

Bronny followed in his father's footsteps by always wearing Nike on and off the court, even partnering with the brand long ...

Discover how LeBron James transformed athlete branding even before the rise of social media in this brief but impactful ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

Michael Jordan has never shown interest in doing television before Monday's announcement that he was joining NBC's basketball coverage next season. But two big factors are driving this move: Legacy ...

Basketball legend Michael Jordan is returning to the NBA as a special contributor for NBC Sports in October, more than 20 ...

Famous Footwear is selling Nike Lebron Witness VIII Basketball Shoes for only $56. The list price of the basketball sneakers ...

LeBron James might be the alpha on the hardwood—the biggest dog in the NBA yard—but when it comes to his mother, he's still ...

LeBron James' playoff ritual, known as “Zero Dark Thirty-23," is a self-imposed social media blackout to focus during this ...