Web browsers like Mozilla's Firefox and Apple's Safari already block third-party cookies by default, so Google Chrome would ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

One of the most popular browsers said it would change how it handles your cookies. But Jamey Tucker found out that's not ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Google has announced it will not roll out a new standalone prompt to phase out third-party cookies in Chrome. leaves the ...

Google recently announced it's reversing course on promised changes to simplify how users manage these digital trackers, ...

SHREVEPORT, La. - You know those website pop-ups asking you to "accept all cookies?" Google recently announced it is reversing course on promised changes to simplify how users manage these digital ...