Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

The current company was formed in 2023, when Kellogg's snack brands like Cheez-Its and Pringles were spun into a separate ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying U.S. cereal company WK Kellogg in a deal ...

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs ...

New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing ...

Business In the land of cereal, Minnesota’s breakfast upstarts offer substitute for Lucky Charms, Froot Loops Click to email a link to a friend (Opens in new window) Email ...

Texas Attorney General Ken Paxton is investigating WK Kellogg Co., a Michigan-based cereal company, for potentially violating consumer protection laws over artificial dyes in its cereals.