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Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal
Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.
US sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...
Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's Ferrero. By Savyata Mishra and Aishwarya Venugopal. July 10, 2025 5:34 PM UTC Updated July 10, 2025 Summary ...
The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...
With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S.
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