Speculation has been mounting inside the media giant that Disney+ could gobble up the Hulu brand altogether.

Disney, following in the footsteps of Netflix and others, soon will no longer report the number of subscribers for its Disney+, Hulu and ESPN+ streaming services. Disney said it will no longer report paid subscribers or average revenue per unit (ARPU) for the trio of streamers — saying those metrics have become “less meaningful to

The Walt Disney Co. will stop reporting quarterly subscriber numbers and ARPU for its streaming platforms Disney+, Hulu and ESPN+, as it seeks to put more focus on the profitability of its streaming efforts. The company revealed the change in executive commentary from Disney CEO Bob Iger and CFO Hugh Johnston Wednesday morning.