Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the problem. The company sent conservatives into a tailspin after it announced it was simplifying its long-held logo by dropping an image of an old-timer leaning against a wooden barrel.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with country music star Jordan Davis and introduces new seasonal menu items. The campaign aims to attract both longtime customers and new diners to the chain's nearly 660 locations across 43 states.

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on the menu

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding efforts, which include logo and menu changes.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its 'old-timer' character.

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.