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Cracker Barrel unveils a new logo

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· 17h · on MSN

Cracker Barrel stock plunges amid logo change backlash

Critics say the rebranding is a risky move for a company already struggling with thin margins.

· 11m

How much did Cracker Barrel stock drop after logo, rebranding backlash?

· 21m

From gas stations to a controversial logo change: The history of Cracker Barrel in photos

· 1d

Cracker Barrel shares nosedive following storm over logo change

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

· 1d

Cracker Barrel shares plummet after pushback on new logo, brand refresh

· 1d

Cracker Barrel’s New Modern Logo and Aesthetic Become a Political Rorschach Test

· 3h

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal

Conservative groups accused the company of going "woke."

therookiewire.usatoday · 6m

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

· 21h

Democratic Party, Gavin Newsom join online roasting of new Cracker Barrel logo

10hon MSN

Cracker Barrel’s logo change sparks fury, online and on Wall Street

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 posts on social media including Donald Trump Jr.

Cracker Barrel gets a new logo. Is it 'brand suicide?' The impact on Kentucky stores is unknown

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." What customers are saying about it.