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Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Powell's speech, John Deere's bumpy road, Cracker Barrel's new logo and more in Morning Squawk

At the heart of the changes was the removal of a man leaning against a barrel and the phrase "old country store" from the ...

Cracker Barrel reveals new logo, works with country star Jordan Davis to boost relevance

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore ...

Cracker Barrel outrages conservatives with new logo: ‘This is your Bud Light moment’

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove ...

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

Christian College’s Hot Take On Cracker Barrel Has People Saying, ‘Huh?’

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.
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Crate & Barrel's Labor Day Sale Just Started—and It's the Only Sale I Want to Shop This Year

The best Crate and Labor Day deals to shop during Labor Day according to an editor who narrowed down the best finds across ...

Cracker Barrel holds pop-up in NYC with food, line-dancing, country concert amid backlash over new logo

Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for ...