Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

After asking people to sing at the Super Bowl, cryptocurrency trading platform Coinbase will urge them to break all the rules during the Oscars. A new and visually striking spot that will air during ...

With the help of some green screen effects, State Sen. Ryan Fazio launched his first television advertisement as he seeks to win the Republican nomination for governor.

While much attention is on the wildly entertaining World Baseball Classic, spring training is rolling along for the Mariners.

The next phase of Google's strategy is unskippable, 30-second commercials on YouTube's TV app. The move nods directly to the legacy television experience YouTube has steadily ...

Hollywood’s biggest night is approaching as the 98th Academy Awards prepare to air this weekend. While the ceremony will still be broadcast on traditional television, viewers without cable will also ...

Sixers' public address announcer, Matt Cord, announced it would be his last season behind the mic at the Xfinity Mobile Arena.

AI firm Asteria has introduced what the company describes as an operating system for film and television production.

Comcast’s ad platform and ad tech company FreeWheel has announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) server and a suite of intelligence ...

YouTube is now the world’s largest media company by ad revenue, surpassing Disney, NBCUniversal, Paramount Skydance and Warner Bros. Discovery. YouTube generated more advertising revenue last year ...

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts ...

The streaming giant just made history at Hollywood's expense.