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Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.
CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.
Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s what the strategy involves.
Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a "better Starbucks." ...
Starbucks CEO Brian Niccol was the highest-paid chief executive in the United States last year. He made 6,666 times the median pay of the company’s workers.
Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...
Starbucks CEO cites marketing as a bright spot of turnaround efforts While the chain’s same-store sales are still in decline, CEO Brian Niccol is confident that its comeback is ahead of schedule.