Sega has revealed that it is working with Seiko to produce and release new watches in a collaboration to celebrate Sega’s 65th anniversary, which fell in June 2025. The new watches will appear in ...

Seiko has never been shy about marking its milestones, but the celebrations for its, er, 145th anniversary in 2026 are at least off to a convincing start. Rather than issuing a single, grand ...

Seiko unveils the limited C038 EVA-01 Diver’s Watch, inspired by the iconic mecha in Neon Genesis Evangelion Features include a 45mm stainless steel case, 200m water resistance, automatic movement, ...

We’ve had a run of cartoon-themed watches this year, everything from Popeye swinging his arms across a dial to SpongeBob grinning back at you. But Seiko’s latest collaboration might be the most ...

In the 1980s, affordable and wearable watches were hugely popular, from the distinctive bright colours of a Swatch watch to the functional digital displays of a Casio. The ease and convenience of a ...

Seiko's new Prospex Speedtimer Motoring is an homage to classic car design, with a cream 'Panda' dial and perforated brown leather strap. Solar-powered, it has up to six months of power reserve and ...

The two new 5 Sports models bring fan-favorite styling to life with true Pepsi branding Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition ...

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

Dodging zebra and ostriches, waving to school-age children, filmed by a hovering Bell 47 helicopter as it tore around dirt tracks in rural Uganda, a Datsun 240Z overcame a Porsche to win the 19th ...

There are countless dive watch brands, but only Seiko is the official partner of the Professional Association of Diving Instructors, the leading organization for maintaining SCUBA diving gear ...

Grand Seiko has revealed what it claims to be the most accurate mainspring-powered watch ever made at Watches and Wonders. Called the SLGB003 and part of the new Evolution 9 Collection, the titanium ...