If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to ...

Prime Video Subscriptions Now Include Ads By Default Amazon Prime on its own costs $14.99/month or $139/year, with the Prime Video membership on its own costing $8.99/month. For students, Amazon ...

In January 2024, though, Prime Video introduced ads on all of its films and TV shows, asking subscribers to pay an additional $2.99 per month fee for an ad-free experience.

When Amazon introduced ads on Prime Video in January 2024, it promised a light load-just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled.

“ Prime Video ad load has gradually increased to four to six minutes per hour, ” wrote an Amazon representative in an email to Adweek. Earlier, Amazon Prime Video displayed two to three 30 ...

Prime Video’s ad load has reportedly doubled over the past several month s, from about 2 to 3.5 minutes per hour at launch to roughly 4 to 6 minutes an hour in 2025.

Prime Video began showing viewers commercials in January. In a statement to the FT, Amazon said it started with a “very light load” as a “gentle entry” with its introduction of ads. Commercials within ...

Ads on Prime Video will include pre-roll, mid-roll, and sponsorship — it’ll vary by title and the load is being described by Amazon as “meaningfully low.” ...

If you want to retain the ad-free experience, you have to hand over an extra $2.99 per month. The WSJ notes Amazon’s claim that it has a lower ad-load than most ad-supported services.

But don’t worry, all you have to do to help ignore all the ads is slip Amazon an extra $3 a month for a new ad-free option, at least for U.S. Prime members. That bumps the monthly cost of Prime ...

Kelly Day, the vice president of Prime Video International, said last year that the streaming service launched with a lighter ad load to give viewers a “gentle entry into advertising.” ...

If you opt for the basic, ad-supported version of Prime Video, you won't be able to watch with Dolby Atmos or Dolby Vision. Instead, you'll have 5.1-channel Dolby Digital Plus and HDR 10 (as ...