A federal judge dismissed a class-action lawsuit filed against Amazon by disgruntled customers who alleged the company had ...

Have you been noticing more ads while streaming Prime Video of late? If so, it’s not just you. An exclusive report from Ad Week shows that Prime Video has been increasing the number of ads it ...

In 2024, Amazon introduced ads on Prime Video, charging viewers $3 a month to go ad-free. Amazon is reportedly doubling the amount of ads on Prime Video, going from 2 to 3.5 mins per hour, to 4 to ...

Amazon last year pivoted to making its ad tier the default for its over 100 million subscribers, turning the service into a ...

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour. "We remain focused on prioritizing ad innovation over ...

S&P Global Market Intelligence Kagan estimates that subscribers to Amazon Prime will hit 128 million by year's end and that ...

A judge has just dismissed, with prejudice, a class action lawsuit brought against Amazon’s Prime Video streamer, alleging that the sudden addition of ads to the service’s video content last year ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to.

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp up a little bit more” in 2025. This isn’t the same message the ...

Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.

A lawsuit filed in February 2024 against Amazon on behalf of Prime Video users accused the company of false advertising and deceptive practices over the change by Prime Video to serve ads unless ...