On Tuesday, Nike and the NFL announced they’re partnering to launch an initiative to make women’s flag football a varsity sport, pledging $5 million to help grow the sport in high school programs ...

Athletic apparel giant Nike doubled down on its decision to use transgender influencer Dylan Mulvaney in marketing campaigns to promote the company's female clothing. In a pinned comment to Nike's ...

Everyone watches women's sports. Including Nike. The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. The ...

Nike has long championed transgender athletes, but the sportswear giant is being challenged to stand up for single-sex female sports on XX Day, a day celebrating biological women. Jennifer Sey, CEO ...

Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which ...

In recent weeks, the surge in attention toward women's sports has been electrifying. The groundbreaking 2024 NCAA Women’s National Championship game shattered glass ceilings and TV records and led to ...

Nike CEO Elliot Hill is on a mission to get Nike back on track. His latest recruit? Kim Kardashian. On 18 February, Nike announced the launch of a collaborative sub-brand with Kardashian’s Skims, ...

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