The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features include consistent branding at scale, which enables adverti

Meta Platforms Inc, the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for advertisers.

Meta’s massive AI investments lift its stock, but rising valuations and macro risks prompt questions about how long the rally can last.

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the industry.

AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept to video assets to sound.

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new revenue stream.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He says the rollout of artificial intelligence does not compromise the privacy of encrypted messaging.

Meta Platforms stands out as a top AI stock because of its attractive valuation. With a forward price-to-earnings ( P/E) ratio of 25, Meta trades at a large discount to its Magnificent Seven peers, including Apple, Amazon, Microsoft, and Nvidia, which average an earnings multiple closer to 32.

Meta said in a blog post that it is suing Joy Timeline HK Limited, the entity behind CrushAI apps, which allow people to create AI-generated nude or sexually explicit images of individuals without their consent.

Oppenheimer analysts raised their price target for Outperform-rated Meta Platforms (NASDAQ:META) shares to $775 from $665 in a note Monday, citing a “better than feared” macro and advertising environment.