In marketing, like in fashion, anything old can be new again. “Newstalgia,” or putting a modern spin on classic products ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science ...

Outlyr, a sports and event marketing agency, now owns the Kroger Queen City Championship. Lydia Ko won the 2024 edition by five strokes.

When it comes to profitability, ConnectWise’s Peter Kujawa said MSPs must focus on three parts: automation, sales and ...

Knowledge is power, so read these real estate statistics, commit them to memory and use them as fuel in your real estate conversations.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and PGA.

Real Housewives of New York City' star Brynn Whitfield is launching her own podcast, 'Please See Below,' with Spotify's The ...

Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and ...

Hawaii partners with the LA Rams in a marketing deal that includes activities in LA, Japan and Maui, according to public ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...