Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

In marketing, like in fashion, anything old can be new again. “Newstalgia,” or putting a modern spin on classic products ...

Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...