Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...