Jaguar Design Vision concept to be unveiled at Miami Art Week
Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
A look back at Jaguar's history — from a sidecar company to James Bond villains, to the latest rebranding controversy
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar is making an all-electric comeback – first official pictures plus all you need to know
Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
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Jaguar rebrand sparks interest in legacy models ahead of Miami GT launch
Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...
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Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
The ad featured androgynous models in brightly colored ... Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed ...