Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

Jaguar will reportedly buy back almost 3,000 I-Pace EVs from the 2019 model year because their batteries may catch fire.

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...