I put e.l.f.'s new Liquid Poreless Putty Primer to the test and compared it to their original formula. I share my first impressions—how it feels on the skin, how it applies, and whether it delivers ...

Tariffs impact Elf Beauty's margins forecast Shares slump 26% after bell CEO Amin points to last year's big launches Q2 sales miss market expectations Nov 5 (Reuters) - Elf Beauty (ELF.N), opens new ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. You read that right, elf makeup just made a toy for your dogs, ...

If you've had to tackle DIY plumbing projects around the house, you know how indispensable plumber's putty can be. Thanks to this Play-Doh-like substance, you can easily set your faucets, and drains, ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. My skin is anything but smooth as glass. It’s been ...

As a makeup artist, I like to use some drugstore products that feel more expensive than they are. I find that the L'Oreal Lash Paradise mascara gives lashes volume without clumping. The ELF liquid ...

Lautner, who is married to actor Taylor Lautner, recently partnered with e.l.f. Cosmetics for a Vanity Tayble Talk and spoke with PEOPLE about her beauty routine Tay Lautner/Instagram Tay Lautner has ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Ashley Park shared her very trendy — and entertaining — beauty routine in a new episode of e.l.f.

ELF has done a great job of adding shelf space, and has more white space gains ahead. Category expansion is another big opportunity. Beauty companies tend to do well during periods of economic ...