e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce expansions for the second year of their three-year partnership, ...

Building upon its established dominance in color cosmetics and skincare, e.l.f. Beauty is now executing a calculated ...

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

Long days, loud music, and nonstop dancing call for makeup that stays on from sunrise to encore. We’ve got L’Oreal, E.L.F., and all the essentials.

The e.l.f. Cosmetics Soft Glam Satin Concealer could be just the beauty product I need to cover all my skin imperfections - and it’s only £5.

If you want to get the most out of your makeup, this award-winning formula is a must. Love Cosmo's beauty content? Subscribe to our Substack for more recs and reviews delivered straight to your inbox.

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

Melissa McCarthy can add "telenovela star" to her résumé. The actress, 55, stars in e.l.f. Cosmetics' Super Bowl ad, out today, which was inspired by a classic telenovela and furthers the brand's ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

If at first you succeed, do it again. In 2024, E.l.f. and Liquid Death teamed to create Corpse Paint, a makeup collection packaged in a mini coffin. That limited-edition product reportedly sold out in ...

e.l.f. Cosmetics and healthy beverage platform Liquid Death are back to rock the world to launch the limited-edition “e.l.f. x Liquid Death Lip Embalms.” Round two of the collaboration brings the ...