Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

AUDI has unveiled a brand new logo for its latest EV launch – just days after luxury rival Jaguar was slammed for a major ...

The 2019 Jaguar I-Pace electric vehicle has faced five recalls since May 2023 due to a high-voltage battery issue that can ...

The 2019 Jaguar I-Pace EV has already been recalled five times since May of 2023 due to the high-voltage battery which may ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

TORONTO, ON / / November 25, 2024 / Jaguar Mining Inc. ('Jaguar' or the 'Company') (TSX:JAG) announced that the Toronto Stock Exchange (the 'TSX') has accepted Jaguar's notice to make a normal course ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...