Donald Trump’s media company has filed to launch an exchange-traded fund that would invest directly in both Bitcoin and Ether, the latest in a wider push into digital assets tied to the president’s personal brand.

The parent company of Truth Social has seen its share price decline more than 45% since the beginning of the year. Can crypto turn things around? Despite crypto being all the rage (again) in 2025, the announcement yesterday that President Trump’s Trump Media & Technology Group Corp.

Cryptocurrency stocks have been gaining serious traction ever since regulators opened the door to spot Bitcoin (BTCUSD) exchange-traded funds (ETF). Major players like BlackRock (BLK) and Fidelity have already made waves in this space,