Every half-decade or so, Justin Bieber sloughs off the callused skin of the pop superstar he became at age 15 to reveal the tender and quirky R&B singer he’s always been at heart. He did it in 2013 with his album “Journals,” then in 2020 with “Changes.”

"Swag" is Justin Bieber's first album since becoming a father last year, and his first since "Justice," which was released in 2021.

Bieliebers are convinced that one of Justin’s songs on the 2025 album is about the ups and downs in his marriage to Hailey Bieber. Get a full breakdown of ‘SWAG’ here.