Retail giant Walmart has acquired smart TV maker Vizio for $2.3 billion in a deal that will alter the streaming advertising landscape.

If you own a Vizio TV, don’t be surprised to encounter more ads. On Tuesday, Walmart closed its deal to buy Vizio for $2.3 billion in an effort to become a larger player in advertising. Walmart originally announced its plan to buy US-based Vizio in February,

Walmart announced the completion of its $2.3 billion all-cash acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business. The closing of the deal follows the expiration of the waiting period under federal regulations.

It's no coincidence that less than a month after Amazon Prime Video made its advertising tier the default for its subscribers in January, its major retail rival unveiled a deal to buy TV maker Vizio to help power its own foray into raking in connected TV ad dollars.

Walmart has finalized its acquisition of smart TV maker Vizio, a move that will give it a boost in the connected TV advertising and retail media spaces. This article, Walmart completes acquisition of smart TV maker Vizio,