Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced ...