Most marketers say the COVID-19 pandemic has led to a wide range of changes, affecting everything from their organizational priorities and which channels they use to the metrics they rely on to ...

The AI large language models (LLMs) of Bing, Gemini, and ChatGPT have been the talk of the digital town. Undoubtedly, part of the buzz is the annual hype cycle where agencies (and marketers, generally ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may also feel as risky as space travel: If you've ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

Email inbox anxiety is a real thing, and no wonder: Billions of emails are sent every day. Today, the last day of National Clean Out Your Inbox Week (Jan. 22-28), is a good opportunity for marketers ...

The Exodus story tells us about one of the world's first CEOs. With Passover beginning the night of April 2, it seems fitting to look at Moses' strengths and weaknesses. Was he a good leader? Did he ...