The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.