Colton is the Product Marketing Specialist at Piknik, the bundled subscription service including world-renowned apps like Sago Mini World and Toca Boca Jr. With over 10 years in digital and ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

Custom Product Pages (CPP) on the App Store and Custom Store Listings (CSL) on Google Play are now one of the most powerful levers for improving install ...

When Apple launched GarageBand, it promised a full band in your pocket. Suno has taken that a step further with the help of generative artificial intelligence, giving anyone access to an entire ...

Launched three years after Uber, Lyft was originally a long-distance car-pooling business, launched by Logan Green and John Zimmer. While Zimride, named after the transportation culture in Zimbabwe ...

In this interview, Business of Apps discusses loyalty and reward programmes with Nico Winkelhaus, Head of Digital Marketing at PAYBACK.

Business of Apps Berlin is just over a week away, and we are now close to capacity. Next week, the leaders shaping the future of app growth meet in ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.

Connected TV (CTV) has reached mass adoption, yet its role in mobile user acquisition remains up for debate. For years, CTV was considered a brand awareness channel — effective for reach but often ...